Market entry & licensing
Feasibility, business case, licence route and local structure. We've taken licences from blank page to approval.
iGaming consultancy · Budapest · Málaga
Shift theodds.
OddLab is an iGaming consultancy built by operators. We have launched licensed casinos, scaled affiliate networks and built payment products, and we put that experience to work for your business. Regulated and grey markets. Every vertical.
Market launchSlip #2026
Going it alone7.50
With OddLab1.40
20+ years in iGaming · €80M+ licensed casino revenue · Award-winning affiliate track record
€80M+Revenue in the first five years of a licensed online casino we launched
1stLicensed online casino launched in a newly regulated EU market
130+Gaming websites commercialised across global markets
20+Years of operator, affiliate and payments experience
ServicesWhat we
What we
do for you.
Strategy you can act on and hands that do the work. Pick one area or bring us in across the whole business.
Launch & operations
Platform, game and payment providers, team and processes. A turnkey launch, or interim leadership in the seat.
Acquisition & marketing
Affiliate programmes, media buying, CRM and brand. Omnichannel growth that pays back.
Affiliate & B2B deals
Rev-share, CPA and hybrid terms, operator partnerships and B2B sales, from both sides of the table.
Payments & fintech
Cashier strategy, local methods, vouchers and e-money, PSP selection and approval rates that hold up.
Compliance & security
KYC, AML, responsible gaming, ISO 27001 readiness and a working dialogue with the regulator.
Product & content
Game portfolio, live casino studio, bonus mechanics and UX, tuned to how local players actually play.
Investors & M&A
Commercial due diligence, market sizing and operator assessment for investors, buyers and boards.
Specialist servicesGo
Go
deeper.
Dedicated teams and playbooks for the areas our clients ask about most.
MarketsRegulated.
Regulated.
Opening.
Grey.
Every market plays by different rules. We help you see them clearly before you commit money, then build for the market you're actually in.
Regulated markets
Local licence, local rules, real competition. Winning comes down to execution, compliance and unit economics.
e.g. Hungary · UK · Netherlands · Romania · Malta
- Licence application, local entity and key-person setup
- Compliance frameworks: KYC, AML, responsible gaming, ISO 27001
- Tax-aware business plan and P&L model
- Acquisition within advertising and bonus rules
- Ongoing reporting and regulator relations
Opening markets
A closed or monopoly market about to liberalise. The operators who prepare early take the lion's share. We've done it from day one.
e.g. Hungary 2026 · emerging CEE and LatAm regimes
- Legislative tracking and early readiness plan
- Licence-ready structure and documentation before the window opens
- Local partners lined up: payments, media, affiliates, legal
- Brand built for local players
- Launch on day one, not month six
Grey markets
Markets without a local licensing regime, served under an international licence. The opportunity is real, and so are the risks.
e.g. served under MGA, Curaçao or Isle of Man licences
- Market-by-market legal and reputational risk assessment
- Choosing the right international licence and structure
- Payments, KYC and responsible gaming that stand up to scrutiny
- Affiliate and media strategy that respects local restrictions
- A path to local licensing the day regulation arrives
VerticalsEvery vertical.
Every vertical.
First-hand.
No theory. Every vertical below is one our team has operated, built or sold in.
Online casino
Launched and scaled a market-leading licensed casino brand, from licence and platform to team and P&L.
OperatedLive casino
Built a proprietary live dealer studio with a leading live casino supplier.
BuiltPoker
Grew award-winning poker media and ran large-scale national tournaments and player promotions.
Award-winningSports betting
Market entry and growth strategy for international betting brands.
Market entryBingo
Acquisition and retention programmes for established European brands.
GrowthAffiliates
Ran commercial for a global network of gaming websites, with multi-million annual operator deals.
CommercialPayments
Designed and launched an app-based e-money product with a nationwide retail top-up network.
FintechLand-based
Marketing and events for a major casino group, including televised poker.
RetailWorking togetherPick your
Pick your
stake.
Start small and scale up, or go all in from day one. Fees can be tied to results.
Diagnostic sprint
A clear read of your market, numbers and options, with a written plan you can act on.
Advisory retainer
A senior sounding board for your leadership, with hands-on help when it counts.
Interim executive
Our people step in as fractional CEO, CMO or CCO to launch, fix or scale.
Launch partner
End-to-end market launch, from licence to first deposit, with success-based fees.
OddLab Kft.
Built by
operators. Budapest · Málaga
operators. Budapest · Málaga
About OddLab
Operators,
Operators,
not observers.
OddLab brings together more than two decades of hands-on iGaming experience across operators, affiliates and payments. We have launched brands in newly regulated markets, run P&Ls, built teams and negotiated commercial deals worth millions a year.
We work with operators, suppliers and investors who want to get it right the first time. Every engagement is led by senior people who have done the job themselves, supported by a trusted network of legal, payments, technology and marketing partners.
- Senior-ledThe people you meet are the people who do the work.
- Hands-onWe build, launch and operate alongside you, not just advise.
- ConnectedRegulators, suppliers, PSPs and media partners we already know.
- IndependentNo supplier commissions. Our advice follows your interest.
Contact
Let's talk
Let's talk
odds.
Tell us about your market, your product or your plan. The first call is free, and you'll leave it with a clearer picture either way.