Affiliates
that actually
pay back.

iGaming affiliate consulting for operators and affiliates. Programme set-up and audits, commission models, deal negotiation and compliance, from a team that ran commercial for a global network of 130+ gaming websites.

130+Gaming websites commercialised in one global network
$10M+Annual operator marketing commitments secured
4×Industry award for best poker affiliate, four years running
2Sides of the table: operator and affiliate
For operators
  • Launch a new affiliate programme or relaunch a tired one
  • Choose and set up your affiliate platform and tracking
  • Design CPA, revenue share and hybrid deals that pay back
  • Recruit and manage the right partners in each market
  • Control brand bidding, fraud and affiliate compliance
For affiliates
  • Negotiate better operator deals and exclusive offers
  • Pick the operators and markets that maximise earnings per player
  • Content, SEO and conversion strategy for gambling sites
  • Expand into new regulated markets safely
  • Prepare your business for investment or sale
Services

Affiliate
services.

Strategy and hands-on execution, for a single market or a global programme.

Audit

Programme audit

Partners, deals, tracking and player quality reviewed, with a clear plan to grow profit.

Deals

Commission design

CPA, revenue share and hybrid structures modelled against real player value.

Growth

Partner recruitment

The affiliates that fit your markets and brand, found and onboarded.

Ops

Affiliate management

Interim affiliate managers and processes until your own team is ready.

Compliance

Affiliate compliance

Content approval, contract clauses and monitoring that protect your licence.

M&A

Due diligence

Valuation and risk review of affiliate sites and businesses for buyers and sellers.

FAQ

Affiliates,
answered.

What is iGaming affiliate consulting?

It is specialist help to build, run or grow affiliate partnerships in gambling. For operators that means a profitable affiliate programme. For affiliates it means better deals, stronger content and higher earnings per player.

Which commission model is best: CPA, revenue share or hybrid?

It depends on the market, the product and the affiliate's traffic quality. Revenue share aligns long-term interests, CPA gives predictable costs, and hybrid deals balance the two. We model each option against your real player value before you commit.

How do you improve the performance of an existing affiliate programme?

We audit your partners, deals, tracking and player quality, then cut what is not paying back and grow what is. Typical levers are tiered deals, exclusive content, better landing pages, faster payments to affiliates and active account management.

Are operators responsible for what their affiliates publish?

In most regulated markets, yes. Regulators hold operators accountable for affiliate marketing done on their behalf. We help set up approval processes, compliance clauses and monitoring that protect your licence.

Do you help with buying or selling affiliate websites?

Yes. We support commercial due diligence and valuation of affiliate assets, including traffic quality, revenue concentration, SEO risk and operator contracts.

More services

Related expertise.

Contact

Better
deals.

Tell us about your programme or your sites. We'll show you where the margin is and how to grow it.