Strategy & budget
Which markets, platforms and creator tiers to use, and what each should deliver.
Influencer marketing management for iGaming brands. We find, vet and manage streamers and creators, build campaigns that convert, and keep every post within the advertising rules of each market.
Players discover casino, poker and betting brands through streamers and creators more than through any other channel. Done well, influencer marketing builds trust and brings in high-value players at a lower cost than paid media.
Done badly, it reaches minors, breaks advertising rules and puts your licence and reputation at risk. Regulators across Europe now treat influencer content as gambling advertising.
We combine years of iGaming acquisition and affiliate experience with a compliance-first process, so you get the reach without the risk.
From the first shortlist to monthly reporting, or any part in between.
Which markets, platforms and creator tiers to use, and what each should deliver.
Streamers and influencers matched to your brand, product and target players.
Audience demographics, past content and reputation checked before any deal.
Flat fee, CPA, revenue share or hybrid, with compliance clauses built in.
Briefs, ad labelling, 18+ and safer-gambling messages, and sign-off before publishing.
Tracked links and codes, first-time depositors and player value by creator.
Live casino and slot streams, poker content and tournaments, sports betting tips and previews, brand ambassador deals and event activations. We pick the formats that fit your product and the market's rules.
General information, not legal advice. Rules differ by country and platform.
In many regulated markets, yes, but under strict rules. Content must be clearly marked as advertising, must not appeal to or reach minors, and must not present gambling as a way to make money or solve problems. Some countries ban gambling influencer marketing altogether. We check the rules for every market before a campaign starts.
Streaming platforms such as Twitch, Kick and YouTube work well for casino and poker content, while Instagram, TikTok and X suit sports betting and brand awareness. Each platform has its own gambling policy, and we plan around them.
Common models are flat fees per content piece or stream, CPA per first-time depositor, revenue share, or a mix. We recommend structures that reward real performance and avoid incentives that conflict with responsible gambling.
With tracked links and codes, first-time depositors, player value by creator, and cost per acquisition compared with your other channels. Every creator is reviewed monthly and budgets follow performance.
We vet creators' audiences, especially age, check past content, use clear contracts with compliance clauses, approve content before it goes live and monitor what is published.
Tell us your markets and goals. We'll come back with a shortlist approach, budget range and the compliance points to watch.